Reduced Residential Home Solar Cost Per Lead by 80%

Targeted all states with client’s home installation locations.
Utilized hourly based Avg. CPC rule-management in order to avoid paying premium price for the same lead quality.
Granular bid adjustments on locations, device and keyword.
Audited and narrowed lower funnel home solar keywords.
Used proprietary real-time Conversion Funnel Analysis and Optimization to select lowest friction lead funnels.
Pulled retrospective cohort analysis in order to determine acquisition volume through time.