- Targeted all states with client’s home installation locations.
- Utilized hourly based Avg. CPC rule-management in order to avoid paying premium price for the same lead quality.
- Granular bid adjustments on locations, device and keyword.
- Audited and narrowed lower funnel home solar keywords.
- Used proprietary real-time Conversion Funnel Analysis and Optimization to select lowest friction lead funnels.
- Pulled retrospective cohort analysis in order to determine acquisition volume through time.